AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Trends in the US on Unified Platform
Explore the latest trends for the top Film & Television apps in the US during Q2 2024, with insights from Sensor Tower. See how Disney+, HBO Max, and others fared in terms of downloads, revenue, and active users.
In the second quarter of 2024, the US Film & Television category on unified platforms saw intriguing trends in performance metrics. Here's a brief overview of the top five applications, as aggregated by Sensor Tower.
Disney+ experienced a fluctuating revenue stream, peaking mid-quarter at around $8.4M and ending the quarter with a strong $9.2M. Downloads remained fairly stable, hovering around 1.2K to 1.5K weekly, while weekly active users showed a slight decline from 13M to 11M by the quarter's end.
HBO Max: Stream TV & Movies started the quarter with revenue around $8.4M, saw a dip to approximately $707K, and ended without available data for the final weeks. Downloads began at 3.5K and tapered to 364 by mid-May, with active users peaking at over 50K in late April before falling to 15K by late June.
The newcomer Max: Stream HBO, TV, & Movies showed an upward trajectory in revenue, starting at $32 and soaring to $8.8M by the end of June. Downloads saw an initial surge to 28.7K, then gradually decreased to 17K. Active users grew consistently, from 5.2K to over 53K.
Amazon Prime Video displayed a steady increase in revenue from $1.5M to $1.8M. Downloads saw a peak of 762 in mid-May and ended the quarter at a consistent 646. Active users exhibited a modest rise from 4.8K to 5.3K.
Lastly, SkyShowtime: Filmer och serier, despite being published by a UK-based company, maintained its US presence with revenue growing from $1.8M to over $1.8M. Downloads reached a peak of 727 in late April and ended the quarter at 366. Weekly active users remained relatively stable, fluctuating around the 22K mark.
For more detailed insights, Sensor Tower provides a comprehensive analysis of the app market performance.
